Building Your Makeup Wardrobe – What Every Woman Should Own

For starters, happy 2017!  With the beginning of the new year, aside from setting new years resolutions (although I like to do this year round, not just in the beginning of January), I take the time to reorganize everything including my makeup collection.  I find organizing makeup is like organizing your closet.  It is a matter of going through what you currently own, tossing out what you no longer use, and making room for what is needed.

This has lead me to writing this post to discuss what I believe every woman should own in her makeup wardrobe.  Do you have the makeup products that ‘make up’ a complete makeup wardrobe?

Here is a list of the makeup necessities that I think everyone should own in their overall makeup collection:

FACE:

–  Skincare (an everyday moisturizer [ideally with SPF] and I do recommend a serum as this will deliver the most skincare benefits)
–  Primer (I cannot emphasize this enough and this should go without saying, just saying)
–  Foundation (One or two different ones.  I think that depending on the time of year, skin tone can change, so it is good to have two shades along with having different mediums, such as one liquid and one cream foundation)
–  Concealer (I own two, one that is strictly for under eye and one that has extra coverage to cover those occasional blemishes)
–  Powder (for setting the entire foundation)
–  Blush (Start off with at least one but I would say a minimum of three.  I think having different shades of blush makes playing up your makeup more fun)
–  Highlighters (I have various ones, I recommend owning both a liquid/cream type and a powder)
–  Bronzer / Contouring powder (I think only one is truly needed to do the job)
* Setting spray (I starred this as I think this can be optional)

EYES:

–  Eyeshadow Primer (Again, this is just as important as face primer.  All you need is one good one for everyday)
–  Eyeshadows  (I would say a minimum of five colors.  To create the most basic everyday eyeshadow application, you would need 3-4 eyeshadows.  [A lid color, highlight, crease, and the extra would be an outer crease color for extra depth/contour].  Over time, I think it is good to build this up to at least 10 shades.  The best way to do this is to invest in a good eye shadow palette which provides an assortment of colors to play with)
–  Eyeliner – top liner (I put these in separate categories as I truly believe the top liner needs to be a liquid or gel formula.  I would say at least one black and one of your choice such as brown, purple, blue, etc.  Having various eyeliners can really change up the look)
–  Eyeliner – bottom liner  (For the bottom liner, I recommend pencil only.  Liquid can be used but I think it can look too harsh.  Again, as mentioned above, at least one black and then another color of your choice)
–  Eyebrow powder/pencil (For myself, I strictly use powder for filling in my brows and have been doing this ever since I became a makeup artist.  If you prefer pencil, then get an eyebrow pencil.  Either way, I think almost everyone can benefit from a brow product of some sort for filling in any sparse areas and defining their shape)
–  Mascara (I think having one great mascara is all that is needed although I do also think it is nice to own two different ones, including a mascara primer for building the lashes prior to mascara)
*  False eyelashes (This is optional as many people do not wear false eyelashes too often but I think it is always good to have a couple pairs for special occasions. If you are uncomfortable applying them yourself, bring them to your makeup artist or practice applying them yourself.  As a professional makeup artist, you better bet I keep a good stash of false eyelashes in my makeup vanity!)   

LIPS:

–  Lipsticks (Ideally, everyone should have a minimum of 5-10 different shades in their collection.  Lipsticks are makeup accessories, so depending on the look, it is nice to have shades ranging from natural and everyday to more statement colors such as reds for going out)
 Lip glosses (Depending on the type of person you are, this number can range.  For me personally, I own a ton of lip glosses but I really only gravitate toward the same three.  Mainly because I do not like wearing lipgloss too much to begin with)
–  Lip liner (I do not think lip liner is an absolute makeup necessity but it is good to own at least one for the days you want to play up the lips.  I also believe one good lip liner can go with most lipsticks.  If you have a real variety of lipsticks in your collection, then more lip liners are needed for matching purposes)
–  Lip conditioner ([such as lip balm or Chapstick].  I personally keep this by my nightstand)

important-makeup-brushesLast but surely NOT least, let’s NOT forget about the tools needed!  By tools, I am talking makeup brushes!  As a makeup artist, I have always said, having all the makeup in the world means nothing if you do not have the proper brushes to apply the makeup.  Makeup brushes may seem expensive, but there is no greater investment.

Here is a general list of what will be needed along with my personal recommendations and favorites.  I am trying to keep this fairly basic although it is always good to build up your brush collection over time.  Depending on your makeup collection, owning multiples of certain brushes may be required.

FACE BRUSHES
:

–  Foundation brush (I like the MAC #190, this is always a classic for applying liquid foundations although there are many brushes out there that are essentially the same thing)
–  Powder brush (for applying all over powder, I use the Chanel “touch up” buffer brush)
–  Blush brush (I recommend MAC #129, this has always been my go to blush brush for many years, although I recognize there are many blush brushes out there that are almost the same)
–  Contour brush  (Personally, I like a tapered one so I use the MAC #138)
–  Highlighter brush (For powder highlighting application only [creams/liquid highlighters, I do use my finger tips instead of a brush], I use the MAC #165 which is tapered also and is pretty much the baby version of the MAC #138)
*  All over buffer brush (This is optional but I do use this to go over and smooth out the contouring and blush application.  The MAC #150 or any brush that is fluffy will work)

EYE BRUSHES:

–  Eyeshadow primer brush (If you are using a cream based eyeshadow primer, which is what I use and recommend [vs. one that is liquid and comes in a tube with an applicator], then a brush is needed.  I have been using a brush by Crown brushes which is comparable to the MAC #242).
–  Lid eye shadow brush (For applying shadow on the eyelids only, I use the MAC #239.  This has always been my favorite)
–  Highlighter eye shadow brush  (Believe it or not, for this, I use an Estee Lauder brush that came in a gift set that was given to me when I was 16 years old!  It is my oldest brush that I use to this day.  It does not have a number so I cannot say what it is but I can make a recommendation and suggest getting the MAC #224 for highlighting under the brows)
–  Crease Blending eye shadow brush (As I am sure I have said this before, I cannot blend eyeshadows without the MAC #217 brush.  In my personal collection, I own five of these brushes!  In my professional makeup brush belt, I also own five!  This is mandatory to own, at least one but I own many because my crease color can vary and this prevents me from having to clean the brush in between every single usage)
Angled brush – One for brows (if you are using a powder) and one for eyeliner (only if you are using a gel eye liner)  If you do not use either product, you can forgo this completely.  If you use both, you will need two separate ones and I would recommend the MAC #266 for eyeliner and the MAC #208 for the brows.

LIP BRUSHES:
[Personally, I do not own any lip brushes in my collection other than in my professional makeup brush belt]

Keep in mind that this is a general makeup guide and will vary depending on your lifestyle and what you feel most comfortable wearing.  Overall, if you follow this, you will have a complete makeup wardrobe!

Matte vs. Shimmer – Where on the Face and Why Texture is Important

gigi-hadid-makeup

For starters, let me introduce the makeup model I chose for this post, the iconic Gigi Hadid.  She is definitely one of today’s modern muses for her soft femininity and her makeup is always stunning.

The leads me to this post and a makeup topic that is overlooked but a crucial one in terms of makeup product selection and placement.  Often times the terms matte and shimmer (or other terms include dewy, shiny, glowing, and radiant) are used when describing a makeup product.

Matte:  A matte texture has no shine whatsoever and can appear to have a velvet or powder finish.  Typically matte products appear more natural looking.

Shimmer:  A shimmery texture provides a shiny and glowing effect and stands out more on the face by reflecting light.

As a general rule, shimmer accentuates features more (more specifically with highlighting and “strobing”–the modern makeup terminology for essentially the same thing) because of how the light hits while matte textures do the opposite by appearing almost flat and do not pick up light at all.

Areas of the face that should typically always be matte:
– Forehead
– Chin
– Nose
– Under the cheekbones (by the use of contouring)
– Eye shadow crease and outer crease (I generally opt for matte shadows; however, depending on the look, shimmery shadows can work)
– Outline of the lips (in other words the lip liner)
– Eyebrows

Areas of the face that should typically always be highlighted (shimmery/dewy/radiant):
– Brow bone (the space right under the eye brows although this sometimes can be matte depending on a person’s preference)
– Top of cheekbones
– Cupid’s bow (the space between the nose and upper lip)
– Inner corners of eyes (optional but ideal for eye brightening)
– Center of eyelids (optional as well, this depends on the look but placing shimmer in the center of the lid catches the light and appears brighter)
– Center of the nose (optional, I personally do not do this much at all but if you look at magazines, the center of the nose always seems to be highlighted)

Areas of the face that can be either matte or shimmery:
– Lips
– Eye makeup in general
– Center of cheeks (in other words the blush color–personally, I typically always choose MATTE for the center of the cheeks but again, this is a personal preference and depends on the overall look being achieved which is why I put this into the either category)
– Skin (in reference to the overall effect of the skin, some people prefer their skin to look matte while others may opt for a more dewy finish that provides a glow)

Keep in mind with the last category, why it does not make too much of a difference is because those areas of the face are dictated by personal preference, style, and makeup trends.  For example, matte lip products are very popular at the moment whereas there have been times shimmery lips are more trendy.  Another example is with blush, a person with more oily skin is going to prefer to stick with matte blushes only because it reduces oil throughout the day while a person with dry skin may only where shimmery blushes because the skin will appear to look less dry and more radiant.

Back to the beautiful image of Gigi Hadid, which facial features are matte?  What areas of her face provide more shimmer?  When examining this image up closely,  it appears that the overall effect is more on the shimmery side.  More specifically, the gold eye shadow on the entire eye, the lips, the skin overall is more dewy, tops of cheekbones, and the center of nose.  In terms of matte textures on her face, I would the eyebrows, outline of her lips, blush, and the contour under the cheekbones.

 

 

How to Choose the Perfect Lipstick

How to Choose the Perfect LipstickFor many people, finding the perfect lipstick can be a bit of a challenge and especially overwhelming when you are at a beauty counter and have about a hundred shades staring at you, “Pick me, pick me!”

I love lipsticks and believe every woman should own at least one amazing lipstick, even if you usually only wear a lipgloss or lip balm.

Why do I love lipsticks so much?  I believe lipstick is a total style accessory such as a beautiful cocktail ring or a stunning handbag.  It really expresses your personality, style, and even what mood you are currently in, all in a single swipe.

Here is a set of guidelines to follow for the next time you are faced with a sea of lipsticks without any sense of direction.  Sometimes it can be really hard to choose a shade on your own,  but if you know what exactly to look for, you can go to any makeup counter with confidence!

1-  TEXTURE

Lipsticks come in various textures which will allow for them to look and feel very different.

*  Matte:  These are completely shine free.  Your lips will have a more dry looking finish (rather than shiny) and typically last longer throughout the day than any other lipstick texture.  Matte lipsticks are usually very pigmented meaning you can expect a very good color payoff.

* Sheer: These lipsticks have very little color payoff and usually allow for your natural lip color to shine through.  The finish is usually glossy and sort of feels like you are wearing a chapstick or lip conditioner because it feels very lightweight (as if there is nothing on).  The is ideal for someone who does not want to feel like there is much on the lips and does not want a ton of color.

* Creamy: These lipsticks feel exceptionally smooth on the lips because it has the most moisture.  These lipsticks also have great color payoff and best for people that have drier lips.

* Frost: These lipsticks always have a high shine with a metallic finish.  The color payoff can vary but almost always has more pigmentation than a sheer lipstick.

2- INSENSITY

In color theory, intensity refers to the saturation and brightness of a color.  Meaning when choosing a lipstick, it’s good to consider how bright you want the color to be. Although red may seem like the brightest color, depending on its intensity, certain reds are not as bright as others.

3- VALUE

In color theory, value refers to the lightness or darkness of a color.  Choosing how dark or light a shade is usually determined by a person’s personal comfort level and personal taste. I believe it is good to have a variety of dark and light shades because depending on the overall look of the makeup, it is good to have both options available.  Plus, it is great to be able to mix different shades and having both light and dark colors allows for you to do this more easily.

4- COLOR FAMILY

Determining a color family can narrow down the lipstick process tremendously.  This simply means picking a general lipstick color such as:  brown, pink, plum, coral, or red. Once you choose a specific color family, you can then examine all the different shades within it.

5- OCCASION

Are you going to a special event where you want your lips to pop?  Or are you looking for an “everyday” shade that you can wear all the time?  Keep in mind that depending on where you are going or what occasion this is for, your lipstick choice could vary.

6- SKIN / HAIR / EYES

It is important to consider your skin tone, hair, and eye color when choosing your best personal lipstick shade.  This is something that you may not have a good eye for initially, so it is always good to ask for a second opinion from a friend or a makeup professional that can give you recommendations on shades that will best suit your personal coloring.

7- EYESHADOW

I mention this only because I find this to be extremely crucial in coordinating the right lipstick to complete a look.  It is important to always think about the overall look you are trying to achieve with the makeup.  If you are wearing a smokey eye, usually you want the lips to be soft.  If you are wearing very little eye makeup, you may want to make your lips be the main focal point in which your lipstick choice can afford to be more bold.

8 – PERSONALITY

This basically refers to your personal taste and what colors you are most drawn to.  I know for myself, I am into style which allows for me to be more experimental with my lipstick choices.  Sometimes I like to be bold, other days I may want a more minimalist look to my makeup.