How a Makeup Artist Can Change Your Life! – 5 Reasons to Hire a Professional

No matter what your background in makeup is, whether you are someone who doesn’t leave the house without makeup, perhaps one who defines wearing makeup as simply applying mascara every once in a while, or you just flat out never wear makeup whatsoever (don’t worry, I’m not judging), the value of hiring a professional makeup artist can be life changing.

Makeup artists are typically hired in situations where a person is going to be photographed a significant amount, such as a wedding–which for many can be the most photographed day in a person’s lifetime.  It is also extremely beneficial to hire a makeup artist for head shots or for promotional purposes that will be featured on a website or advertisement.  For movies and television, a makeup artist on set is without question.

These examples provide many instances in which hiring a makeup artist is the way to go versus applying makeup yourself–even if you happen to know the basics of makeup application or wear makeup on a daily basis.  I tell people all the time, I was always one to apply makeup everyday but it was not until I pursued it professionally that I really knew what I was doing.  My evidence of this is when I look back at old photos and see a world of visual difference between applying makeup myself and then applying it myself once I became a true master of my craft.

Here I will explain in further detail a few of my top reasons why it is essential to hire a makeup artist for your next big event, photo shoot, or even for application techniques for your everyday use.  If you are having second thoughts due to cost or simply thinking, “it’s only makeup,” then this article will definitely shift your perspective into the direction of going professional.

  •  Attention to Detail –  Makeup artists are pretty much natural born visual perfectionists.  I can at least speak for myself and assure you it starts at a young age.  I was the type of person as a child, if I was creating a poster and the title was not straight or centered enough, I would feel the need to fix it immediately due to my innate attention to detail and need for it to be aesthetically pleasing.  Makeup artists have an eye to really apply makeup in a way that is precise and looks good from all angles.  The end goal is to also create facial symmetry such as drawing eyeliner at the same thickness/length on both sides.
  • Long-wearing Products – A true makeup artist will not only have a very well stocked makeup kit of the best products in the industry and an eclectic assortment of colors but also products with the best performance to ensure that the makeup will last all day with little to no touch-ups.  This is very important, especially in situations where the makeup is applied very early in the morning and expected to last until the very end of the night.  Makeup artists will use the correct products to extend the longevity of the makeup so you will not have to worry about it disappearing a few hours later into the day.
  • The Perfect Match – Aside from the actual makeup application, I would say there is also confusion surrounding makeup when it comes to the color selection process.   Being able to match foundation or simply choosing the best colors to suit a person’s skintone, hair, and eye color is often times a challenge for most people so leave it up to your makeup artist to know what shades best suit your personal coloring along with coincide with your style preferences.
  • Photo Ready – I never fail to mention to people that makeup can very well make or break a photo.  The way the makeup appears in person and in a photograph can actually vary so this is where a makeup artist comes in to know how much makeup is needed to really photograph well.  A person should look like their best photographed self once their makeup is applied professionally.
  • Accentuate Your Best Features –  As a makeup artist, I would say this is the most important reason as to why hiring a professional makeup artist is a necessity.  From ample experience working with all ages and races paired with a skilled eye, makeup artists can look at a face and know what to do to best accentuate a person’s facial features.  In addition, if a client has specific requests such as making the eyes look bigger, defining the cheekbones, evening out the complexion–you name it, you better believe a makeup artist has the solution and will make it happen! 😉

I hope this has provided some valuable insight as to the many benefits of hiring a professional makeup artist.  They are skilled at what they do to execute a flawless finish while also committed to creating a personalized look to make you look and feel like the best version of yourself!

NARS Climax Mascara Review and Demo – Are You Ready to Climax?

I announced on my Instagram yesterday that I am very excited that I finally received the new NARS Climax mascara in the mail yesterday.  I had been wanting to try this since it came out and just got a chance to wear it for the first time today.  I recorded a short YouTube video which is also posted onto this blog to show a demo of the mascara along with a review.

The NARS Climax mascara is $24 and I purchased it from the NARS website directly.  If you are in need of a new mascara, I would highly recommend it!  The mascara gives a voluminizing effect that provides length, thickness, and a curl to my natural lashes.  I would always recommend using a mascara primer prior to mascara application (in this video, I skipped it so I can test the results without it) but my lashes still looked pretty nice after I applied two coats!

How to Apply False Lashes on Yourself – Everything You Need to Know!

Here is the first actual makeup video I posted on my makeup channel last night.  This is a quick how to video on how to apply false lashes by yourself.  I break down the steps in terms of how to prep the false lashes, how to apply them effortlessly, and just some general makeup tips that are helpful when applying them yourself.

In terms of supplies, you will only need:

  • A pair of false lashes (I am using Ardell Wispies in this video)
  • Duo Striplash Adhesive (this is the eyelash glue, buy the white tube with the blue writing, this has the clear version)
  • Black eyeliner pencil (or if you prefer gel or liquid liner, these will work too.  Colored eyeliners are also okay to use for this step if you choose to)
  • A pair of scissors
  • Mirror

Applying false lashes by yourself definitely takes some practice, so don’t be discouraged if it takes you some time to get the hang of it!  Practice and patience, like most things in life is all it takes.


Meli Makeup Artist – I Have a YouTube Channel Now

So it’s official, I created a makeup YouTube channel!  This project has been an ongoing one listed on my summer to do list and summer might be coming to an end but at least I finally can check this off the list!

Here is the link:
Short link:

Last night I uploaded two videos so far.  The one I posted on this blog is just a quick introduction video.  The purpose of my channel is to teach people the basics about makeup application, techniques, products I use, and also address any questions that people ask me about makeup.  Over time, I have met people who are quite intimidated by makeup (hence they hire me the professional) and that is why I want to be able to teach people about makeup, especially the people who never wear makeup.  The best thing is, it is never too late to learn and pick up a trick or two!

This will mainly serve as a hobby as does this blog, both creative outlets in which I can share my passion and profession with my friends, family, clients, and anyone who is interested to learn more!  Thanks for tuning in and thank you for connecting! 🙂  Also, please do not hesitate to send me makeup questions at any time (that’s what I am here for)!

Why I Chose Makeup School Over Graduate School

Often times I am asked how I got into makeup artistry as a professional career.  This is truly a whole separate entity and I would be happy to write about that in greater depth in the future.  However, what inspired me to write this post was for starters, I had not seen it done before.  There is no article about this particular subject matter and I can confirm this as I did try to do a google search and came up with nothing.  More importantly, I wanted to inspire people who might have been in my same exact situation–faced with a crossroad in choosing the right career path that led to professional development and self discovery.  In the event you do not get to the end of my personal story, I do at the very least want to leave you with a takeaway.  A very important life lesson and one that can apply to everyone at any stage of life:  All it takes is one decision to change your destiny.  You are in control, don’t ever forget that.

What people might not know about me unless they know me personally is that I actually did go to college before pursuing makeup.  I went to Rowan University where I obtained a degree in Psychology with a Sociology minor and Concentration in Leadership Studies.  Sounds fancy on paper, I know. 😉  Not only does the field of psychology run in my family, I always had a fascination with the subject matter.  There is no doubt I have a burning desire to connect with people, understand people on a deeper level, and find ways to bring the best in others.  At the time, I was looking into counseling in some form whether it be a Family/Marriage Counseling or School Counseling program.  I did understand that pretty much anything in the psychology field required at the minimum, a master’s degree and I was fully prepared to continue going to school upon finishing my undergraduate studies.  Aside from knowing all this, my parents also both went to graduate school at NYU which in and of itself had already set the educational bar high for me.  I always aspired to take the same path that they did although neither of my parents had ever pressured me to have to follow their lead.  I truly believed I was going to do the same thing:  1) Go to college 2)  Next, go to graduate school.  Although it was never said out loud, it was totally a given for the simple fact that this was the example set by my parents and what my sense of normal was growing up.  “Normal” for me meant on an academic level, I was not done after college.

Prior to Rowan, I always classified myself as a good student.  Good as in, I had no problems earning decent grades with a little effort on my part and I intrinsically cared about getting those good grades.  I always aimed to be a straight A student and probably on average would fall into the A- range.  At the same time, I wasn’t going to lose sleep over the occasional B.  Below that, I might have fret to some extent.  I just knew all it meant was that I needed to try a little harder next time and that I could find other ways to bring that grade up.  Oddly enough, my parents were not even the types to care too much about the report cards I brought home.  They never equated a bad grade to be a reflection of my self worth and understood I was always putting in my best effort which is essentially all that mattered.

It had not taken much time in college for me to realize that the game had completely changed.  In my previous years of education, I could pretty much get by in my pursuit of achieving academic excellence.  My grade was comprised of participation, creative projects (my saving grace), handing in homework on time, quizzes, and maybe a unit test every so often.  Things as easy as showing up to class was even a contributing factor to elevating the final grade.  Then I arrived to college where each class provided a syllabus the first day to outline the course and also spell out that the final grade was based on two or three tests and nothing else.  Professors do not even care about your attendance most of the time, you just had to make sure you made yourself present on exam days.  Not every class was like this but this was definitely the common trend.  Unfortunately for me, I had always been an awful test taker.  I could study for hours and still bomb a multiple choice exam.  College placed such a high focus on studying content and then taking tests.  Nothing else seemed to matter.

Now coming from an artist’s stand point, there is zero creativity behind cramming and retaining information all day.  I am sure any artist of any form can relate and understand how incredibly mentally draining this is.  As dramatic as that may sound, I do not know of any other way to put it into words.  After my first semester of college, which turned out to be my worst semester (between transitioning into college life and also now a whole new grading system), it became extremely evident that any free elective I was allotted towards my degree, I was hands down taking an art class.  I actually almost considered picking this up as a minor.  From a practical standpoint, I had not because I knew this was not in direct correlation with psychology.  I do not think I would have survived college fully without incorporating some type of art class into each semester following that first one.  I relied on those classes for my sanity but also as a creative outlet for me to express myself.

By the time I reached my sophomore year, I also came to another epic realization: Graduate school was just not in the cards for me.  I can still remember a vivid conversation with my mom that year over the phone where I directly expressed, “I don’t see myself going to graduate school.”  As much as it hurt feeling that way and saying those words (since this had always been an expectation I had for myself), I just knew in my heart–it was not meant to be.  I remember her responding in a way conveying that at the very least, I better finish college.  Of course, that was without question.  I was never doubting that nor my decision to go to college.  I was happy for the experience and for ultimately providing me with the clarity that I needed in knowing I had to take an artistic approach and choose a completely different career path now–a more creative one.

Fast forward to the day before my move in date before my senior year of college, I had decided to take a train by myself into NYC and take a tour at The Makeup Designory (MUD).  The idea of becoming a makeup artist always struck me as cool.  I never had thought about it on a serious level because it was not ever a career option that was offered in a college setting and I also had no makeup experience other than applying it on myself.  Often times when you meet makeup artists, it is very common to hear, “I started applying makeup on my friends at a young age.”  Well, I certainly did not fit into that category.  Heck, I was just about to graduate college at this point in my life.  Believe it or not, those extra art classes each semester in addition to a full semester of coursework assisted me in completing my degree in three and half years instead of four.  While most people tried to hold onto their college years for dear life, I could not get out of college fast enough.  I knew I never truly belonged there from an academic point of view.

One might even begin to wonder, how exactly I discovered MUD in the first place. Well, that summer I somehow had done some research on fashion schools (this was also a component of my post college plans and FYI, I did also manage to go to FIT at the same time as makeup school) and that is how I first stumbled across MUD, almost by sheer accident.  The school website gave me good vibes from the get go and my deep curiosity is what led me to set up a time to go to the school in person for a private tour.  For the first time ever, what once started out as a simple thought of becoming a makeup artist was now slowly becoming a reality.  I just did not know that yet at the time!

Not only was I beyond excited to visit The Makeup Designory, I actually knew within minutes (perhaps seconds), that this was it for me.  I can honestly say that this was probably one of the most instinctive life decisions I had ever independently made and probably to this day, the most substantial one.  Upon entering the school, it just felt so right to me.  I did not even need a formal tour of the place for me to come to that conclusion.  It became more apparent than ever, I AM GOING TO MAKEUP SCHOOL! I AM GOING TO BECOME A MAKEUP ARTIST! 😀  I could practically shout it from the rooftops at that very moment in time.  Since I knew rather quickly that this was a done deal–I seriously could not hand over my checkbook fast enough.  In order to hold a seat in an upcoming beauty makeup course, all I needed to do was bring in a $100 deposit.  I studied the website quite meticulously before my official visit so I knew to come fully prepared in the event that I would make that final decision to enroll into makeup school which sure enough I did.

Ultimately this has all led me to where I am today.  There was no turning back once I made the full commitment to attend makeup school in place of graduate school.  I can also tell you that I am just as passionate about my career now as the day I decided that this was the destiny I was going to choose for myself upon first stepping foot into The Makeup Designory.  It might not be perceived as the most socially acceptable choice and it is surely not the most academic one, but I am okay with all that.  Remember, a wise makeup artist once said, “All it takes is one decision to change your destiny.” 😉

Behind the Scenes – Ruby and Scott’s Wedding

Behind the scenes video

Here is the wedding video:

My friend recently shared her wedding video with me and I am happy to share it on my blog as it not only showcases what an amazing wedding day she had from beginning to end but also captures what the getting ready process is really like.  Here you can see what really goes on behind the scenes with hair and makeup.

It is not too often that I get the opportunity to be the makeup artist and guest so this was truly such a beautiful video to watch because I was not only just there for the prep time but actually there for the entire wedding day.


My Makeup Process of Creating the Right Look

I just recently posted this information on my Instagram but thought this was a great post for aspiring makeup artists, clients, and other artists to read.  I wanted to share a more in-depth way I go about creating the right look for my clients and brides.  My goal is to fully understand the desired look and then go through the design process through my makeup artistry to get to the final look at the end.

Fatima 2

Bridal look I created for Fatima

– I first ask if there are any photos of makeup styles to look at prior to the makeup application to get a general idea of the look that I am asked to create. If there are no photos or ideas, I will proceed with asking some thorough questions to ensure I understand makeup preferences and the overall vision.

– I like to also learn in advance how much makeup one wears on a regular basis (if any) so I can gauge the comfort level of how much makeup to apply. For more natural and clean looks, I will opt for a neutral color palette and make sure there’s a smooth blend with the application. I never want someone to feel they are wearing too much makeup as often times, less is more.

– I will ask very specific questions regarding: Placement (ex: Do you wear top and bottom liner normally?), Color preferences (ex: Do you feel more comfortable in warmer tones such as golds for the eye shadows?), and Intensity (ex: Do you like a more dramatic look or more natural?)

– In situations people are meeting me for the first time and I’m designing a look in advance for an event, I will show as I go. Meaning I will show with a mirror the steps of the makeup application as I am applying the makeup to make sure we are both on the same page.  As I mentioned earlier, I really take the time to listen and understand so I can translate this information into the final look at the end.

– Once I’m completely done with the makeup application, I will fully examine everything from every angle. Then I will tweak anything if needed and make any changes. I essentially edit (or fine tune as I like to call it) and really blend everything more thoroughly. I’ll then record everything I used along with the exact placement so I can replicate the look in the future for the day of the event.

This pretty much explains my creative process behind how I go about makeup artistry from client to client.  Aside from having the right skills, I think it is a necessity to truly get to know your client and really understand what they are looking for from the very beginning.

Follow Me on Instagram @melimakeupartist

Meli Makeup Artist Instagram

Happy 2018!  It is hard to believe it is a new year and that the first month is quickly coming to an end.  Keeping up with the pace of technology, I actually find that I have been blogging more within my Instagram account than my actual blog website so if you are on Instagram and do not currently follow me, please take the time to say hello and follow me directly @melimakeupartist.

On my Instagram, I post photos of my work on a daily basis along with information on products I use, makeup tips, and general updates.  I am able to deliver great content on there so definitely take the time to check it out if you have not already!

I will still hopefully keep up with posting makeup related material on this website too as I genuinely love to blog in the more traditional way but to stay more connected with my projects and life, I would love to connect with you via Instagram!  Don’t be shy and please don’t forget to say hello! 🙂


Duo Eyelash Adhesive – Black vs. Clear Glue -Does it Make a Difference?

Eyelash glueWhen it comes to applying false eyelashes, Duo Eyelash Adhesive is hands down the eyelash glue of choice by professional makeup artists.  There are a few others that exist but there is nothing that can compare to this brand.

Now this is where things get a little more tricky.  Duo offers a clear glue (it goes on white and dries clear) or a black glue.  So which is best?

The reason behind providing the choice of a black glue is that when it dries, it gives the appearance of wearing black eyeliner.  This saves a step from applying actual eyeliner if it already looks like you are wearing it.  As a concept, I think this is brilliant!

However, the glue can sometimes be a little messy and smudge or move around during the application.  This is where things can get sticky (figuratively) because fixing this is not easy.  It would look like smudged black eyeliner and once it dries, it is fully set.

This is why I always prefer the clear Duo Eyelash Adhesive.  Since it dries clear, it doesn’t show up.  Meaning if the glue smudges during the application, it does not matter as everything is hidden.  

The best technique when applying false eyelashes is to first apply all your eye shadow followed by lining the eyes on top (if you want to skip eyeliner altogether, this is an option too although I always think false lashes should be paired up with a little eyeliner).  Then you can go ahead and apply the false eyelashes over top the eyeliner as close to the lash line as possible.  I sometimes will also take it a step further and go over the top liner again once the glue is dried to make sure the eyeliner is extra smooth and defined.  I also like to do this as it conceals even more the fact that I applied a set of false eyelashes.

Given the choice, I will always recommend the clear Duo Eyelash Adhesive!

The First Step to EVERY Makeup Application

Harmony's bridal makeup applicationEver wonder when doing your makeup, if there is a “correct” sequence in which you should be applying your makeup?  I find this to be a very important subject matter to discuss when it comes to makeup artistry as the steps of the application can make a difference.  Keep in mind that this series of steps can also vary from artist to artist.

Before getting into makeup artistry on a professional level, I always used to apply all my face makeup first (that includes skincare, primer, foundation, powder, blush, etc.) followed by eye makeup and lastly a lip color.  I think for most people, this is what feels most normal and natural.

As I began my journey doing makeup professionally, I realized that it actually makes much more sense to start with all the eye makeup first!  Yes, I know this seems backwards and for me, this was a hard adjustment to make initially but I can explain from a professional point of view the main benefit of starting with your eye makeup first and foremost.

Often times when I begin a makeup application on a client, many are surprised that this is the first step.  For starters, when applying eye shadows, there is often times fall out–which is the excess shadow that flakes and falls underneath the eyes.  This is difficult to prevent because blending the eye shadows with a brush causes the eye shadow to fall and can sometimes get a little messy (especially when using dark shadows for a smokey eye effect).  By applying your eye makeup first, you can clean any excess shadow with a wipe or makeup remover afterwards.  If you had already completed your face makeup, you would be removing the under eye concealer and foundation, meaning you would now need to reapply it.  This wastes times and product.

If you just apply eyeliner and/or mascara, I guess it does not make too much of a difference whether or not you put your eye makeup on first but I still would highly suggest making the switch to applying your eye makeup before anything else!